
Pay As You Drive is
the first personalized motor insurance in South Africa. Unlike
all other types of motor insurance, for the first time in SA
history, this product is unique which is why it is now top
priority for Hollard. Thus both the direct and online
advertising and marketing budget will be heavily focused on Pay
As You Drive.
In
recent times our online initiatives have taken off, resulting in
remarkable increases in online sales for the product.
Subsequently we have decided to begin an affiliate campaign
using Offer Forge.
It
has been decided to pay R31 per lead.
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