Pay As You Drive is the first personalized motor insurance
in South Africa. Unlike all other types of motor insurance,
for the first time in SA history, this product is unique
which is why it is now top priority for Hollard. Thus both
the direct and online advertising and marketing budget will
be heavily focused on Pay As You Drive.
In recent times our online initiatives have taken off,
resulting in remarkable increases in online sales for the
product. Subsequently we have decided to begin an affiliate
campaign using Offer Forge.
It has been decided to pay R31 per lead.
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